The Wall covers Geneva, Penn Yan, Canandaigua, Bath, and Watkins Glen across Ontario, Seneca, and Wayne counties.
Counties served: Ontario, Seneca, Wayne.
101.7 The Wall
WLLW — 101.7 FM
Classic Rock · Men 35-64
20K
Est. Weekly Listeners
237K
Market Population
$88K
Median HHI (Men 35-64)
79%
Homeownership
87.2%
Drive Alone to Work
Who Listens to 101.7 The Wall
Demographics of our men 35-64 audience in Ontario, Seneca, Wayne counties
$88,143
Median Household Income
Men 35-64 households
79%
Homeowners
vs. 65% national average
87.2%
Drive Alone to Work
Captive radio audience
8K
Daily In-Car Audience
Estimated drive-time listeners
Coverage Area
FCC-licensed broadcast coverage
About 101.7 The Wall
101.7 The Wall is the Finger Lakes' home for classic rock — Led Zeppelin, AC/DC, Pink Floyd, the Stones, and everything that defined rock and roll. The format skews male and attracts a loyal audience of men 35-64 — the generation that grew up on this music and still turns it up on the way to work.
Mornings belong to Ken Paradise and Rockin' Rob, weekdays 6 to 9, and Drew carries the afternoon drive with The Afternoon Grind, weekdays noon to 5. Weekends bring the syndicated rock franchises listeners plan their night around — Sammy Hagar's Top Rock Countdown and Dee Snider's House of Hair on Saturday, Classic Rock Live and Floydian Slip on Sunday. It is the kind of station where listeners do not just tune in — they turn it up.
The Wall's audience has the highest concentration of construction and trades workers of any station in the group, making it a natural fit for building materials, auto services, equipment suppliers, and any business that serves the working men of the Finger Lakes.
On Air
The voices of 101.7 The Wall
KP
Ken Paradise & Rockin' Rob
Ken and Rockin' Rob
Weekdays 6:00 - 9:00 AM
D
Drew
The Afternoon Grind
Weekdays 12:00 - 5:00 PM
Daily Schedule
Weekdays 6:00 - 9:00 AM
Ken and Rockin' Rob
Weekdays 12:00 - 5:00 PM
The Afternoon Grind with Drew
Sat 6:00 - 8:00 PM
Sammy Hagar's Top Rock Countdown
Sat 8:00 - 11:00 PM
Dee Snider's House of Hair
Sun 7:00 - 9:00 PM
Classic Rock Live
Sun 9:00 - 11:00 PM
Floydian Slip
Estimated Audience Reach
Based on Census market data and Nielsen format share research
19,610
Weekly Listeners
14,281
Daily Listeners
25,493
Monthly Reach
7,778
Daily In-Car Audience
Estimates based on Census ACS 2022 population data and Nielsen Audio Today 2026 format share research. See our methodology.
Radio reaches 93% of American adults every month and delivers the second-highest ROI of any advertising channel. In the Finger Lakes, 87.2% of workers drive alone to work — a captive audience with nothing between them and your message.
Ready to reach men 35-64 in the Finger Lakes?
Let's talk about how 101.7 The Wall can work for your business.