WFLR — 95.9 / 96.1 / 96.9 / 101.9 FM / 1570 AM
Country · Adults 25-64
Demographics of our adults 25-64 audience in Ontario, Yates, Schuyler, Steuben, Chemung, Seneca counties
FCC-licensed broadcast coverage
With five frequencies, Finger Lakes Country reaches Penn Yan, Dundee, Watkins Glen, Corning, Elmira, Geneva, Waterloo, and Seneca Falls. The signal covers Ontario, Yates, Schuyler, Steuben, Chemung, and Seneca counties — the broadest coverage footprint of any station in the group.
Counties served: Ontario, Yates, Schuyler, Steuben, Chemung, Seneca.
Finger Lakes Country is the region's only country music station, broadcasting across five frequencies to cover the widest geographic area of any station in the group. From Penn Yan to Dundee, Watkins Glen to Corning, Geneva to Elmira — if you are in the southern Finger Lakes, WFLR is the station people know.
Mornings start with Larry Timko, a Marconi Award-winning host who has been a fixture of the Finger Lakes for decades. Larry does not just play music — he is a trusted voice in the community, the kind of host whose live read carries the weight of a personal recommendation. Lucas Day handles local news throughout the day, keeping the community connected.
Country is the number one radio format in America with a 13.8% national audience share. In a region like the Finger Lakes — rural, agricultural, community-oriented — that share is even higher. WFLR also carries NASCAR and high school sports, deepening its connection with listeners who care about the things that matter here.
The voices of Finger Lakes Country
Larry Timko Morning Show
5:30 - 9:00 AM
Local News
All Day
Radio reaches 93% of American adults every month and delivers the second-highest ROI of any advertising channel. In the Finger Lakes, 84.8% of workers drive alone to work — a captive audience with nothing between them and your message.
Let's talk about how Finger Lakes Country can work for your business.