45K
Est. Weekly Listeners
338K
Market Population
$81K
Median HHI (Women 25-54)
69.9%
Homeownership
86.9%
Drive Alone to Work

Who Listens to Mix 98.5

Demographics of our women 25-54 audience in Ontario, Cayuga, Seneca, Wayne, Yates counties

$81,353
Median Household Income
Women 25-54 households
69.9%
Homeowners
vs. 65% national average
86.9%
Drive Alone to Work
Captive radio audience
14K
Daily In-Car Audience
Estimated drive-time listeners

Coverage Area

FCC-licensed broadcast coverage

Mix 98.5 covers the heart of the Finger Lakes, reaching Geneva, Canandaigua, Auburn, Penn Yan, Seneca Falls, and surrounding communities across five counties. The signal also extends into Rochester's eastern suburbs.

Counties served: Ontario, Cayuga, Seneca, Wayne, Yates.

About Mix 98.5

Mix 98.5 is the Finger Lakes at-work station. From offices in Geneva to shops in Canandaigua, Mix 98.5 is the soundtrack of the workday for women across Ontario, Cayuga, Seneca, Wayne, and Yates counties. The station plays the music people know and love — a mix of current hits and familiar favorites that keeps the energy up without overwhelming the room.

Mornings start with Jim Schreck and Sorah Devlin, who have become the way tens of thousands of Finger Lakes residents begin their day. Jim stays on through mid-morning, Lisa Cruz takes over afternoons, and John Tesh brings his nationally syndicated Intelligence for Your Life show to the evening hours. It is a lineup that keeps listeners engaged from the first alarm to dinnertime.

With the largest estimated weekly audience of any station in the group, Mix 98.5 is the top choice for advertisers who want to reach women with real purchasing power — the household decision-makers who drive consumer spending in the Finger Lakes.

On Air

The voices of Mix 98.5

JS

Jim Schreck & Sorah Devlin

Jim and Sorah

5:30 - 9:00 AM

JS

Jim Schreck

Mid-Morning

9:00 AM - 12:00 PM

LC

Lisa Cruz

Afternoons

12:00 - 5:00 PM

JT

John Tesh

Intelligence for Your Life

5:00 - 9:00 PM

Daily Schedule

5:30 - 9:00 AM Jim and Sorah
9:00 AM - 12:00 PM Jim Schreck
12:00 - 5:00 PM Lisa Cruz
5:00 - 9:00 PM John Tesh

Estimated Audience Reach

Based on Census market data and Nielsen format share research

44,622
Weekly Listeners
32,496
Daily Listeners
58,008
Monthly Reach
13,680
Daily In-Car Audience

Radio reaches 93% of American adults every month and delivers the second-highest ROI of any advertising channel. In the Finger Lakes, 86.9% of workers drive alone to work — a captive audience with nothing between them and your message.

Learn why radio works →

Ready to reach women 25-54 in the Finger Lakes?

Let's talk about how Mix 98.5 can work for your business.

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Let's build a plan that actually works for your business.

No pressure, no jargon. Just a conversation about your business and what might move the needle. We'll bring the ideas — you bring the goals.