WCGR — 100.1 / 104.5 FM
Easy Rock · Women 35-64
Demographics of our women 35-64 audience in Ontario, Livingston, Monroe counties
FCC-licensed broadcast coverage
The Lake covers the western Finger Lakes and greater Rochester market, including Canandaigua, Pittsford, Geneseo, Honeoye, Naples, Le Roy, and Dansville across Ontario, Livingston, and Monroe counties. It reaches the largest potential audience of any station in the group.
Counties served: Ontario, Livingston, Monroe.
The Lake is a premium easy rock station with a strict six-minute-per-hour commercial limit — the lowest commercial load of any station in the group. That means when your ad runs on The Lake, it is not buried in a long commercial break. It stands out. Listeners stay tuned because they know the music is never far away.
The format features the easy rock classics — Eagles, Springsteen, Jackson Browne, James Taylor, and the artists that define relaxed, feel-good listening. The Lake broadcasts on two frequencies, 100.1 and 104.5 FM, covering the largest potential audience of any station in the group by reaching deep into the Rochester market.
The Lake's audience skews female, 35-64, and includes the Rochester suburbs of Canandaigua, Pittsford, Geneseo, and Honeoye as well as communities like Naples, Le Roy, and Dansville. For advertisers who want to reach women with purchasing power across the western Finger Lakes and greater Rochester, The Lake delivers a unique combination of premium positioning and broad reach.
Radio reaches 93% of American adults every month and delivers the second-highest ROI of any advertising channel. In the Finger Lakes, 82.4% of workers drive alone to work — a captive audience with nothing between them and your message.
Let's talk about how The Lake can work for your business.