WAUB covers Auburn, Weedsport, Skaneateles, and surrounding communities across Cayuga County. The station carries Buffalo Bills, Syracuse University, and local high school sports for the Auburn area.
Counties served: Cayuga.
WAUB News Radio
WAUB — 96.3 FM / 1590 AM
News, Talk, and Local Sports · Adults 35+
76K
Market Population
$79K
Median HHI (Adults 35+)
75.4%
Homeownership
87.6%
Drive Alone to Work
Who Listens to WAUB News Radio
Demographics of our adults 35+ audience in Cayuga County
$79,345
Median Household Income
Adults 35+ households
75.4%
Homeowners
vs. 65% national average
87.6%
Drive Alone to Work
Captive radio audience
Coverage Area
FCC-licensed broadcast coverage
About WAUB News Radio
WAUB is Auburn and Cayuga County's news and talk station, delivering the same strong programming lineup as its sister station WGVA but focused on the Auburn market. For the communities of Auburn, Weedsport, Skaneateles, and surrounding Cayuga County, WAUB is the station that keeps people informed.
Paul Szmal's FLX Mornings provides the local connection, with Gordon Deal, Brian Kilmeade, Jimmy Failla, and Mark Levin rounding out a full day of news and talk. WAUB also carries Buffalo Bills and Syracuse University sports, along with Auburn and Cayuga County high school sports — a deep commitment to the local sports community that builds listener loyalty.
WAUB's audience is deeply rooted in Auburn and Cayuga County. These are homeowners, families, and local business people who support their community and respond to advertising from businesses they know and trust.
On Air
The voices of WAUB News Radio
PS
Paul Szmal
FLX Mornings
7:30 - 9:00 AM
GD
Gordon Deal
This Morning
5:00 - 7:30 AM
BK
Brian Kilmeade
Brian Kilmeade Show
9:00 AM - 12:00 PM
ML
Mark Levin
The Mark Levin Show
6:00 - 9:00 PM
Radio reaches 93% of American adults every month and delivers the second-highest ROI of any advertising channel. In the Finger Lakes, 87.6% of workers drive alone to work — a captive audience with nothing between them and your message.
Ready to reach adults 35+ in the Finger Lakes?
Let's talk about how WAUB News Radio can work for your business.