112K
Market Population
$97K
Median HHI (Adults 35+)
77.1%
Homeownership
85.7%
Drive Alone to Work

Who Listens to WGVA News Radio

Demographics of our adults 35+ audience in Ontario County

$96,513
Median Household Income
Adults 35+ households
77.1%
Homeowners
vs. 65% national average
85.7%
Drive Alone to Work
Captive radio audience

Coverage Area

FCC-licensed broadcast coverage

WGVA covers Geneva, Canandaigua, Seneca Falls, Victor, and the Rochester suburbs across Ontario County. The station serves as the primary local news source for the central Finger Lakes. WGVA also carries Buffalo Bills and Syracuse University football and basketball.

Counties served: Ontario.

About WGVA News Radio

WGVA is the Finger Lakes' flagship news and talk station, serving Geneva, Canandaigua, Seneca Falls, Victor, and the broader Ontario County area. For listeners who want to know what is happening — locally, nationally, and in the world — WGVA is where they turn.

Paul Szmal anchors FLX Mornings with local news, community conversation, and the kind of coverage that only a station rooted in the community can deliver. The rest of the day features Gordon Deal, Brian Kilmeade, Jimmy Failla, Markley Van Camp and Robbins, and Mark Levin — a lineup that keeps news and talk listeners engaged from early morning through the evening.

WGVA's audience has the highest median household income and the highest rate of college education of any station in the group. These are informed, engaged decision-makers — business owners, professionals, and community leaders who pay attention and take action.

On Air

The voices of WGVA News Radio

PS

Paul Szmal

FLX Mornings

7:30 - 9:00 AM

GD

Gordon Deal

This Morning

5:00 - 7:30 AM

BK

Brian Kilmeade

Brian Kilmeade Show

9:00 AM - 12:00 PM

ML

Mark Levin

The Mark Levin Show

6:00 - 9:00 PM

Radio reaches 93% of American adults every month and delivers the second-highest ROI of any advertising channel. In the Finger Lakes, 85.7% of workers drive alone to work — a captive audience with nothing between them and your message.

Learn why radio works →

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