WFLK — 99.3 FM
Classic Hits · Adults 35-64
Demographics of our adults 35-64 audience in Ontario, Cayuga, Seneca, Wayne counties
FCC-licensed broadcast coverage
Classic Hits 99.3 covers Geneva, Auburn, Seneca Falls, Canandaigua, and the surrounding communities across four counties, with signal extending into Rochester's eastern suburbs and Syracuse's western suburbs.
Counties served: Ontario, Cayuga, Seneca, Wayne.
Classic Hits 99.3 plays the greatest hits of the '70s, '80s, and '90s — the songs that everyone knows, from Fleetwood Mac to Tom Petty to Whitney Houston. It is the station where people sing along on the drive to work and nod their heads while running errands. The format appeals to adults 35-64 with balanced gender reach, making it one of the most versatile advertising platforms in the market.
Lisa Cruz starts the day with mornings, bringing familiar energy and local connection to the Finger Lakes audience. Ken Paradise takes over for afternoons, rounding out a lineup that keeps listeners tuned in through the full workday.
With strong coverage across Ontario, Cayuga, Seneca, and Wayne counties, Classic Hits 99.3 delivers a broad audience that includes both men and women in their peak earning and spending years.
The voices of Classic Hits 99.3
Morning Show
5:30 AM - 12:00 PM
Afternoons
12:00 - 5:00 PM
Based on Census market data and Nielsen format share research
Estimates based on Census ACS 2022 population data and Nielsen Audio Today 2026 format share research. See our methodology.
Radio reaches 93% of American adults every month and delivers the second-highest ROI of any advertising channel. In the Finger Lakes, 87.3% of workers drive alone to work — a captive audience with nothing between them and your message.
Let's talk about how Classic Hits 99.3 can work for your business.