Our Story

FLX Local Media is a full-service marketing company rooted in the Finger Lakes region. We combine the trusted reach of 7 radio stations with a full-service digital marketing team and Finger Lakes Daily News to help local businesses grow.

Our digital division — formerly FLX Digital — brings over a decade of experience in web design, SEO, video production, social media, and targeted advertising. That expertise now works hand-in-hand with our radio stations and events team to give businesses a truly integrated marketing partner.

We know this market because we live in it. Our team is in Geneva, Auburn, and Penn Yan — attending the same events, shopping at the same stores, and supporting the same communities as your customers.

That local knowledge, combined with professional marketing expertise, is what sets us apart from agencies that "cover" the Finger Lakes from an office in Rochester or Syracuse.

Market Coverage

7 stations across the Finger Lakes region, serving Ontario, Yates, Seneca, Wayne, and Schuyler counties.

160K+
People in your market
700K+
Monthly digital pageviews
7.5K+
Monthly streaming listeners

WGVA

WGVA — 95.9 / 106.3 FM / 1240 AM

News, talk, and community information

WAUB

WAUB — 96.3 / 98.1 FM / 1590 AM

News, talk, and local sports

Mix 98.5

WNYR — 98.5 FM

Today's hits and yesterday's favorites

The Wall

WLLW — 101.7 FM

Classic rock from the '70s, '80s, and '90s

WFLR

WFLR — 96.1 / 96.9 / 101.9 FM / 1570 AM

New country and classic favorites

Classic Hits 99.3

WFLK — 99.3 FM

Greatest hits of the '70s, '80s, and '90s

The Lake

WCGR — 100.1 / 104.5 FM

Lite hits and easy listening

Our Team

Marketing professionals who know the Finger Lakes market.

Our team of marketing professionals brings together decades of experience in radio, digital, events, and content marketing — all focused on the Finger Lakes region.

Ready to grow?

Let's build a plan that actually works for your business.

No pressure, no jargon. Just a conversation about your business and what might move the needle. We'll bring the ideas — you bring the goals.